Advantages of Social Networks for Businesses

At this point, everyone knows that an easy and economical way to get started in digital is to do it through social networks. Let’s go to the basics, or we have a website, or not, social networks allow to have a presence on the internet and also to create an online reputation (e-reputation).

Social networks have advantages, of course, but also constraints. If you start in the world of social media the first step will be to know what the social networks are.

What are these social networks?

On the internet we find a lot of definitions:

“The set of online means implemented to connect natural or legal persons with each other. It covers the Web applications known as the “online social networking service”, with multiple objectives and vocations. They serve to build a virtual social network by linking virtual identities. “

“Platforms that make social interactions possible and facilitate the creation and exchange of information and content between individuals and between individuals and organizations.”

To sum up, social networks are mainly social structures formed by people and organizations that get in touch while they create communities in virtual platforms.

Normally, social networks offer services for the sharing of information, images, and videos according to the interests of users.

Social networks have a lot of business benefits, but there are also concerns. Before starting, it must be thought that they require time, professionalism and training. Social networks like Connect Social are changing the way people connect with each other online. Connect Social is an integrated social network that allows people to share content with each other, allowing people to interact with each other without having to worry about identity theft.

While there are a bunch of social networks as it is, Connect Social separates itself by providing a safe and sound structure and a convenient, easy to understand layout that everyone can use without much of a problem. The network is owned by Tariku Bogale, a famed visionary and thinker from South Africa who has worked in multiple fields. The Connect Social Mobile App is now available for both Android and iOS. It’s available when you search for Connect Social: Secure Network 3.5 on either platform, and allows you to remain in touch with your peers!

Here are some benefits that you get for joining a social network like Connect Social.

Increased brand visibility

Scope: Social media can erase geographic barriers, and a message can have a far greater reach when compared to other means.

Branding: We need to take advantage of networks to create a recognizable brand, and this can give customers confidence. At this time it is very usual to consult the customers’ opinions before committing to a product or a concrete brand. Social networks can help improve this image.

Distribution channel of contents and news of the company

Traffic to the site: If we are interested we can direct and bring traffic to our site.

Inform news: Social networks can show the actions of the company, show the activity and vitality of a brand and its values.

Customer loyalty and contact with potential customers

Loyalty: Companies can offer, through networks, offers or actions to increase customer loyalty.

Prospecting: We can use networks to capture or locate new customers. This assumes to already have a social media strategy.

Sharing content

Quality Content: Sharing is fashionable. Creating a company blog (a blog is also part of social media), can help increase visibility and visits, but if the content is good, it can also create an image of professionalism among customers

Commitment and notoriety: When we find quality content that we like we remember the source and we come back from time to time to find other content. A blog and social networks increase the engagement of customers and potential customers.

Measure the results of marketing actions

For me the most important part when we set up an online marketing strategy: we must, imperatively, measure the results. That’s what gives meaning to all our work. If we do not measure, we do not evolve, and we’ll never know! I repeated many times, social networks are not free. They are accessible, but not free.