The Possible Future of Print Magazines, Through the Perspective of Ansif Ashraf, Executive Director of British Herald

Sometime before the expression “fake news” was a piece of social and political vernacular, it was hard for media to channel a 24-hour sequence of media reports with enough content to keep news programming intriguing.  Today, there is a lot of news programming to turn tickers the entire day, and throughout the night, the customary news media journalists are working more enthusiastically and more hysterically than any other time in recent memory.

Correspondents who were once liable for composing an article for the morning paper are currently attempting to stay aware of bloggers, citizen journalists, tweeters, and any other individual with a handheld gadget that can post data. They pursue down a wide range of leads that spring up on the web – some of which have next to zero reliability. Slip-ups are made all the more oftentimes, grammatical mistakes are more pervasive, and data isn’t in every case appropriately checked for authenticity.

Everything asks one thing: Is the media conveying a similar nature of data, and at similar principles it did, like, 10-years prior? 20-years prior?  We decided to talk about this with a renowned name in the realm of e-business and commerce, Ansif Ashraf, who is also the Executive Director of the UK’s driving digital news and information delivery platform, British Herald.

“I’d state there’s surely been a penance in authenticity for being the first. Speaking of my own experience. Yet in the days of yore, you required two separate sources to affirm news before you distributed it. Presently it’s regularly as basic as re-tweeting another person. The quickness of Twitter, Facebook Live, and Google Searches in this new day, everyday universe of news has made this race to be first instead of right,” highlights Ansif Ashraf.

A few papers and different news activities are currently receiving a “web-first” or “web-driven” way to deal with arranging their news process. This implies having journalists and editors ponder revealing and delivering text and mixed media stories for the web, at that point composing a column for the print version.

“Talking from my edge of the world, I’d sure prefer to trust papers will be there for long, despite the fact that I imagine its future is an adjusted rendition of narrating with words and video on tablets instead of in newsprint. I generally figured our future would be spared by the innovation of a continually refreshing electronic paper. That is the thing that the iPad and different tablets are here for. What’s more, ideally news organisations will make sense of how to adapt such innovation better than they’ve done the good old-fashioned web since what we produce despite everything is a lot of needed and required in the commercial centre, just individuals have become accustomed to over the most recent 15-years not paying anything for it,” he says. 

This likewise is once in a while alluded to as reverse distributing. It denotes a significant move from the old “shareware” approach of papers during the 1990s, in which stories were written first for the paper and afterwards scooped onto the web, frequently with scarcely any changes.

Ansif Ashraf went on to explain that considering the need to go online, he decided to Launch his web-based platform British Herald, which focuses on the global media market.

British Herald is a British magazine that is published bimonthly. It features original reporting, commentary, and analysis focusing on business, investing, technology, entrepreneurship, leadership, and lifestyle. The magazine is available at digital magazine stores like Magzter, ISSUU, and Amazon Kindle, and also is distributed via Magzter, the world’s largest Digital News Stand, with over 50 Million readers.

Ansif Ashraf highlighted that the possible future of print magazine is rather foggy. However, in any way possible, the print magazine cannot transcend the benefits of digital media platforms and eMagazine. “Digital Media platforms and Magazines, give you a global crowd of readers,” he says.

Keeping the issue of credibility and authenticity involved with digital dissemination of information, digital media outlets are indeed, the possible future of the media sector. Yet, it all narrows down to carefully choosing the credible platform to consume the authentic information.

“It was my driving motivation to provide authentic and reliable information to the readers, that pushed me to create British Herald eMagazine,” says Ansif Ashraf.

Ansif Ashraf is currently pursuing his post-graduation in Journalism London School of Journalism, which explains why he wished to bring change and revolutionize the digital media to be a more reliable and credible source of information with his endeavours.